Storm & insurance roofing OS

From hail to the final check.

The voice-first operating system for storm & insurance roofers.

roofboard.app · built for the shop, not a $1,000/month suite

The problem

80 jobs. One whiteboard.

Small roofers run the whole business on a wall — or an expensive, bloated maze.

~6 steps

Every job crawls through inspection → claim → supplement → install → paid, tracked by hand.

$1,000/mo

What the big suites cost once you add seats, texting, e-sign, and portals.

$39/mo

What the cheap tools cost — with zero roofing or insurance built in.

The wedge

Insurance is the hard part.

The most painful, most valuable workflow — and nobody does it affordably.

→Adjuster meetings, the carrier scope, the supplement, two checks, the public appraiser — a 10-step grind.
→Writing supplements is the worst job in roofing. It’s also where the money is.
→No affordable tool handles it. We start exactly where the pain — and the dollars — are.

The product

Six expensive apps, one.

Board, claims, proposals, scheduling, payments — run it all by voice.

Insurance

Full claim tracking

Adjuster, scope, supplement, two checks, printable packets.

Voice

Update from the truck

“Move Johnson to supplement.” Hands-free, no office.

Proposals

Estimate → e-sign

Good-Better-Best with financing. Sign from a phone.

Field

Crews, calendar, map

Schedule installs, dispatch crews, canvass a map.

Money

Costing & commissions

Margin per job; pay closers and canvassers automatically.

Get paid

Payments & portal

Payment links + a free homeowner tracking page.

The unfair advantage

AI does the work roofers hate.

It writes the supplement, reads the damage, and drafts every message.

AI supplement writer

Drafts the carrier-ready justification and the line items adjusters leave out.

AI damage inspection

Reads job photos for hail and wind damage and whether it supports a claim.

AI claim assistant

Answers “what’s my next step,” drafts adjuster emails, handles lowballs.

The market

A fragmented giant.

~108,000 US roofing companies. $92.5B a year. Nobody owns it.

108,598

US roofing contractor businesses. Top three hold under 4% — pure small-shop market.

$92.5B

Industry revenue, growing ~5%/yr — the work these shops sell.

$31B

US roofing insurance claims in 2024, up 30% since 2022 — our exact wedge.

2–5×

Revenue-per-customer lift from embedded payments & financing (a16z).

TAM ~$130M subscription · SAM ~$84M small & storm · then 2–5× on payments.

Sources: IBISWorld 2026 · Verisk Roofing Realities · a16z

The model

Flat SaaS. Fintech upside.

Predictable subscription, then payments & financing that compound every account.

Solo

$99/mo

Owner-operator.

Crew

$199/mo

Most storm shops.

Shop

$399/mo

Unlimited users.

Incumbents charge $325–2,000/mo per 5-seat shop. We're flat — then take a point on every payment.

Revenue

Three ways to get paid.

Subscription is the floor. Payments and supplements are the upside.

Subscription

$99–399

Flat per shop, unlimited users, no add-on fees — the predictable monthly floor.

Payments

~3%

A cut of every job & insurance check paid through Roofboard. $10k+ jobs, 2+ checks a claim → $40–280 each.

Supplements

% won

Our AI recovers extra carrier money — we keep a sliver of what it wins. Plus financing referral fees.

Payments + supplements can 2–5× revenue per shop (a16z).

Status

Built. Live. Today.

A real multi-tenant product at roofboard.app — not a slide.

Shipping now

Board, claims, proposals, scheduling, map, payments, customer portal, reports.

AI inside

Supplement writer, damage detection, claim assistant, voice — already live.

Real platform

Accounts, team workspaces, branded email, on its own domain.

The ask

Be the shop we build it with.

Flagship design partner — shape the product and get in first.

→Run your jobs on it now; we tune it to exactly how you work.
→Your supplements, your claims, your crews — the blueprint for every roofer after you.
→A ground-floor seat in the OS for a 100,000-shop market.